Date posted: January 13, 2013
McDonald’s is like the Apple of fast food restaurants. No matter where you go in the world it’s there and people know of it.
McDonald’s, like many other corporate companies are now on social networking sites like Facebook and Twitter. While McDonald’s felt the need to jump on the twitter bandwagon in launching their new campaign to “listen and learn from all fans and followers” these same fans and followers had a lot to say and teach.
The campaign did not go as well as expected. Many people felt it was the perfect time and place to rant and say what they really felt about the restaurant. There was nothing pretty about the tweets that were being sent out. Here is just some of the many that was being tweeted: “One time I walked into McDonalds and I could smell Type 2 diabetes floating in the air and I threw up”, “These #McDStories never get old, kinder like a box of McDonald’s 10 piece Chicken McNuggets left in the sun for a week”. You can find more at #McDStories.
One wrong campaign doesn’t mean you should shy away from using social media for positive exposure or to interact with your customer. It seemed like McDonald was looking only at the bright side of things and forgot how cruel people can get on the Internet. Ever since comment forms were invented people have used them to whine, cry, complain, rant or even insult the service in question. It’s fair to say that a lot of people dislike McDonald’s and everything the chain stands for. And Twitter has become the easiest and fastest way to say whatever you want and whenever with no penalty. So, if you’re going to bring those worlds together, make sure the #promotedtrend is well-defined and doesn’t invite the whole world to bash your brand. I feel that no matter what McDonald’s do, people will make sure they get their input in there somehow.